“Wobbly cardboard boxes tied with neon yellow twine. Rusty grandfather trunks emblazoned with peeling paper stickers. Cheerfully bulging, shapeless chequered suitcases. Indians have the dubious distinction of carrying some of the world’s ugliest luggage” writes Shonali Muthalaly in The Hindu Metro Plus, while welcoming a new range of trendy travel accessories that had been unveiled by a large brand.
She then adds this glowing tribute : “The pieces displayed were sleek, highly polished and shone with that self-confident sheen that invariably accompanies unabashed luxury. Prices range from roughly Rs. 2,000 to Rs. 15,000. Which is not too bad, really, considering in the global luxury market, you will easily pay about a lakh for a Louis Vuitton."
Forget the expression, “you will easily pay about a lakh” for a moment. What I understand from the article is this. If I am a buyer with even a modicum of decency, I should not swoon on looking at the price tag of any luxury item. When I am at the duty-free shop at the airport and I spot a Tissot watch with a price of say $200. I shouldn’t be a cheapskate and compare it with a Titan watch back home that costs an equivalent of $50. I should remember Shonali’s reasoning and convince myself that it is a steal at that price, for I would easily pay $2500 or more for a Longines or a Cartier, or some such fancy brand.
It’s all a matter of perspective, as I noted in an earlier post. Don’t worry that you are coughing up Rs 15000 for a suitcase. This is not too bad really. Be thankful that you are not shelling out Rs 1,00,000.