Career coach Marty Nemko writes:
"Hire ugly. All other things being equal, I'd give the nod to an ugly candidate. It’s not charity: They have less value in the marketplace and can be hired less expensively, even though looks have, for most jobs, little or no bearing on job performance. I've found that, on average, ugly people are more likely to be kind and to work harder because they know they're working at a disadvantage. And unattractive people are more likely to stay with me because they tend to have a tough time getting hired, in part because they generally don’t network efficiently. If I treat unattractive employees well, they’re usually very loyal. (source)"
If every employer follows what the good coach says, the candidate will have to confront one of following truths:
1) He/she is beautiful: Sorry, he/she won’t get the job.
2) He/she got the job. Therfore he/she is ugly