“Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.
Sao Paulo, a city of 11 million, overwhelmed by what the authorities call visual pollution, has planned to press the "delete all" button and offer its residents unimpeded views of their surroundings.”
Now, the city has put the rule into effect as this photo illustrates
More such photos on Flickr
I really wish we could implement this idea in our cities here. I am not saying that the hoardings should be banned. After all, the wheel of commerce needs to keep spinning and advertising is an integral part of this activity. Thousands of people are gainfully employed and all that. But, it would be nice if we could start all over again after introducing some basic rules on the dimensions and the overall aesthetics.